MINDFUL STRATEGY & PLANNING

I think mindfully and creatively about marketing strategy and creative planning; responding to identity, design and communication challenges for Brand Owners, Brand Agencies and People. I love solving problems. I have a knack for getting to the heart and finding the pulse.

We can work together by the hour, day or on a project / phase-of-project basis.

When required, I curate a collective of bright minds with the right skill set and empathy to unravel your challenge in the most intelligent, visionary, clear and compelling way.

Below is an overview of my core capabilities. I will create a bespoke process that fits your brief.

 

BRAND STRATEGY

Category and Market Audits, Analysis and Mapping

Defining and directing the Brand Proposition

Identifying the core idea that underpins the Positioning and drives all design and communication

Configuring the Portfolio Architecture and Navigation Hierarchies 

CREATIVE PLANNING

Design analysis and planning

Semiotic analysis and category scoping

Visual and verbal planning and platform creation

Trend review, consolidation, creation and interpretation to form actionable trigger-points for brand briefs

Creative brief writing & briefing

RESEARCH

Depth Interviews, Accompanied Shops and Ethnography

Qualitative Groups and Deep Thinking Workshops

Creative Community Hosting, live and on-line

Webnography

Bespoke Methodologies 

INNOVATION

New Product Development / New Brand Development

Innovation Platform creation, testing and development

Pipeline review, configuration and planning

WRITING

Writing for design, print, comms, web

Reports, books and tattoos...

THOUGHTSTORMING

If you or one of your teams is stuck or would like to look at things from a different perspective, shake something up, figure something out, unearth a gem... we can spend a day together thinking it through.

 

You have to go through to come out.

 

barbra@thinkingroom.org