MINDFUL STRATEGY & PLANNING
I think mindfully and creatively about marketing strategy and creative planning; responding to identity, design and communication challenges for Brand Owners, Brand Agencies and People. I love solving problems. I have a knack for getting to the heart and finding the pulse.
We can work together by the hour, day or on a project / phase-of-project basis.
When required, I curate a collective of bright minds with the right skill set and empathy to unravel your challenge in the most intelligent, visionary, clear and compelling way.
Below is an overview of my core capabilities. I will create a bespoke process that fits your brief.
Category and Market Audits, Analysis and Mapping
Defining and directing the Brand Proposition
Identifying the core idea that underpins the Positioning and drives all design and communication
Configuring the Portfolio Architecture and Navigation Hierarchies
Design analysis and planning
Semiotic analysis and category scoping
Visual and verbal planning and platform creation
Trend review, consolidation, creation and interpretation to form actionable trigger-points for brand briefs
Creative brief writing & briefing
Depth Interviews, Accompanied Shops and Ethnography
Qualitative Groups and Deep Thinking Workshops
Creative Community Hosting, live and on-line
New Product Development / New Brand Development
Innovation Platform creation, testing and development
Pipeline review, configuration and planning
Writing for design, print, comms, web
Reports, books and tattoos...
If you or one of your teams is stuck or would like to look at things from a different perspective, shake something up, figure something out, unearth a gem... we can spend a day together thinking it through.
You have to go through to come out.