I have worked on branding projects big and small, local and global; extensively in food and drink. The majority of my work has focused on the front end of brand strategy, creative planning, design/re-design, innovation and communication marketing briefs.
Below is a list of brands I am proud to have worked on, gaining invaluable insight and experience during my time in London agencies and here in Thinking Room.
Arla, Balance Water, Bottlegreen, Brains, Britvic, Coca-Cola, Colgate, Constellation Wines, Cussons, Danio, Danone, Diageo, Fazer, Forces Sauces, Georgia Pacific, Goodies, GSK, Heinz, Heineken, Humdinger, Isklar, Kinnerton, KP, Lifetonics, Marks & Spencer, Mars, Mondelez, Munchy Seeds, Nestlé, Organix, Pepsi Co, Plain English, Sainsbury's, Shell, Stora Enso, Unilever, Vodafone, Voya, Warburtons, Weight Watchers, Whirlpool, Zeo.
"We have worked with Barbra over the past 18 months on a number of key projects. She is able to steer us in a unique way that provides inspiration, clarity and structure. Her insight into the way consumers think and her inspirational style has made us see things differently and develop concepts and ideas further. Barbra's involvement in a project really makes a difference and helps provide really clear reasons to believe and the right direction to proceed."
Julia Catton, Innovation Director, Kinnerton Confectionary Company (2016)
"She came, she thought and she delivered. Very incisive, expansive and a cut above the rest."
Clive Beecham, Director, Zertus UK (2016)
"Coming from advertising to design was a worry. As a copywriter who has held senior positions in two of London's most creative agencies, I wasn't worried about working with designers. I was worried that there wouldn't be the same high quality of planners that I was used to working closely with. Super-sharp strategic thinkers who grind a brief down to the critical nub - to one simple, consumer-compelling proposition allowing me to continue to do award-winning work and turn clients into millionaires. When it comes to teasing out that mind-changing, all-evasive 'one', for a fussy, demanding creative like me, Barbra is the most fun - and the very best I have ever worked with."
Neil Patterson, copywriter and D&AD Jury member, Writing for Design (2016)
"Barbra is unique, a bright and lively spirit who drives for the best in all she does. She challenges for the right design ethos, understands brands brilliantly and leads the delivery of exceptional design execution. One of a kind in the best possible way."
Aileen Nicol, Marketing Manager, Organix (2014)
"Barbra was instrumental in identifying and optimising the positioning platforms, which influenced the creative direction and led to the launch design for Danone's new brand, danio. In its first year danio delivered nearly £12m retail sales (Nielsen Scantrak 2013), which is no mean feat considering only 1 in 50 FMCG launches achieve >£5m in Year 1 (Kantar World Panel). Testament to its impact and uniqueness, the danio UK design is now being rolled out globally."
Julia Lowbridge, Innovation Marketing Manager, Danone (2014)
"Barbra is a brand and concept professional who combines robust insights with strong intuition about consumers, brands and what will best suit the companies she works with. Our joint work has been about creating new business models and new-to-market concepts. In addition to valuable project insights and good project management she has brought with her a wise and warm way of working. Barbra goes the extra mile."
Heli Arantola, Senior Vice President Strategy & Business Development, Fazer (2014)
"I was interested to understand how Mindfulness could help more focused, productive thinking and work. Barbra's sessions first thing in the morning proved a great way to start the day in a calmer, clearer way. I had never seriously meditated before and thought that I would find it very hard to concentrate and that time would drag. On the contrary the time sped by and Barbra's narrative worked really well to make the sessions enjoyable and interesting. She shares her own rich experience and insights vividly and encouragingly. I'd definitely recommend it as a way to help find the space and energy to improve the quality of thinking within a busy environment and life."
Dorothy Mackenzie, Chairman, Dragon Rouge (2014)